If you are looking for efficient ways to improve your SEO and keen to enhance your marketing performance, you have reached the right place. Today, we will be talking about what is SERP, and how it proves to be advantageous in tracking your website’s rank on search engines. By the end of this, you should be able to gain a clear insight into how Search Results API works and why you should be doing it.
SERP (Search Engine Results Page) refers to results that are displayed in Google Search outside of or other than the conventional (also known as organic or traditional) search results. You can relate when you recall all those ‘blue links’ that you can see at the top, before organic results, when you search for a particular word or set of words. Developed by Google, the SERP feature is aimed to quench the actual ‘search intent’ of the person enquiring, without the need to click through other websites. SERP features have dramatically the way results are displayed. Thus, you definitely need to how SERP impacts keywords and eventually your online appearance. By using efficient Search Results API, you can actually build your space rapidly on the top of a search result page.
With all these benefits in its bag and many more waiting to be unlocked by you, you should start SERP tracking soon to reach the top-ranked positions on Search engines. It will not only give a strong boost to your website ranking, you will also be able to track keyword rankings at both global as well as local levels, and you can even make searches more productive for your website over multiple devices.