By providing smooth, high-quality videos, you’ll eliminate any distractions that could distract viewers from the heart of your content: the story.
If sound plays an important role in your story, use an external microphone
Your video may have well thought-out dialogs or very specific background noises. Anyway, your video will be more impactful if the audience can clearly hear any sound.
On most smartphones, the quality of the built-in microphone leaves something to be desired. To compensate for this, why not opt for one of the many external microphones available on the market? By connecting such a device to your smartphone, you will greatly improve the quality of your production. We recommend an external model such as the Rode SmartLav+, or the RodeVideo Mic if you are looking for a gun microphone. By using an external microphone, you will be able to record quality sound in no time. You can make perfect use of the ready made video templates there.
Digital zoom is out of the question
Although this may seem like a good idea in theory, we do not recommend using the zoom of your smartphone: you will surely get a blurry video. Until the advances in technology solve this problem, the only solution is to get closer to the person or object you want to film.
Lighting will make all the difference
Smartphones have cameras equipped with a low-power photographic sensor: if you film in a dark environment, the final result will be of poor quality. For your videos, opt for a well-lit film location.
Do not forget that adjusting your smartphone automatically to the ambient light takes a while. So you have to take this into consideration when you want to go from a dark place to an enlightened place in the same scene. Last tip, avoid frontal light and backlighting.
On the market, you will find various compact and easy-to-use LED lights in low light conditions.
Landscape format is preferred on most networks
On the vast majority of platforms, it is recommended to film a video horizontally, also called landscape format. Why, you say? Simply because it is the format used in television and cinema, so a video oriented in this direction is inevitably more enjoyable for the eye of the viewer.
Conversely, viewing a video in portrait format is not ideal: in fact, large black bars cover the lateral ends of the screen. Only Snapchat and the Instagram Stories option are exceptions to this rule.
Remember that every social network has a particular audience; your videos will have to be adapted accordingly. For example, content that meets its audience on Facebook may need to be greatly modified to achieve the same success on Instagram. In the same vein, it may be necessary to totally change the way he filmed for platforms like Snapchat and Twitter.
More and more social networks are supporting native video playback, reflecting the growing success of this medium. Snapchat, Facebook, Instagram, and Twitter all have their own playback capabilities, while other platforms, such as YouTube, are fully dedicated to video. The video streaming live is not left behind, with Periscope, YouTube or Facebook, which has recently updated the algorithm of its news feed to highlight live video .