Search engine optimization still matters in 2019. The continued presence of SEO on the web has evolved to encourage webmasters to introduce value to how they present their websites to search engines. The best practices of on-page SEO today allow entire businesses and savvy individuals to discover better ways to implement SEO for their web pages. Since search engines are able to rank web pages based on their relevance to a given topic, it is important for businesses and individuals to utilize on-page search engine optimization to achieve higher, more visible ranks in search engines. There are a number of best practices that make good on-page SEO in 2019. It is up to the business and individual to utilize these best practices to achieve the best results possible.
What makes good on-page SEO in 2019?
Good on-page SEO starts with gaining an understanding of how it works. It is essentially the art of ensuring a website and its corresponding web pages achieve high visibility in search engines of today. In 2019, on-page search engine optimization is a lot more nuanced than before, however the mainstays of SEO – keyword research, content, and meta tags – are still essential elements to achieving the best results.
Keyword research is generally the practice of finding the best keywords associated with a niche or topic. A keyword is usually a term or phrase associated with a topic that web users generally type in a search engine. Using the best keywords associated with a given niche or topic helps a web page rank better in search engines. The best on-page SEO practices recommend basing a set of web page keywords around one super-keyword, which essentially connects all of those potential search terms together, maximizing the chance of ranking higher in search engines for a particular search term.
Another common element of good on-page SEO today is the use of an effective web address or URL (uniform resource locator). The URL is what people type into a web browser in order to visit a website. The best kind of URL, according to today’s on-page SEO practices, is one that describes exactly what the website is about, generally featuring the target keyword for the website in question. It is also a web address that is short and easy to remember, so prospective visitors can input the site into web browsers with no issues whatsoever.
As they say, content is king when it comes to search engine optimization. That sentiment is still true in 2019. Content is everything, including the photos, that appear on a website. Content on a website should be designed to explain everything about its given subject or niche—and nothing else. The most important thing content for on-page SEO in 2019 is that most web content should be easy to scan through, essentially readable in just a minute or two. This allows the average web user to get the basic idea about whatever may be presented on a web page. Given shorter attention spans and the hyperactivity of social media, having memorable and readable content on a website is important in 2019.